Key Principles in Game and Arts Design Every Designer should Know

Creating an engaging game is an art. Do you know that?

Yes, not every game launched in market makes a forward move. Certain games fail, certain games stagnate after reaching a particular level and certain games show overnight success.

What is the differentiating factor that decides the success ratio of games? It is absolutely the balanced incorporation of key principles of game art by game designer.

If so, how to gain such expertise in game art design? 

The best go for it is taking up game art design courses at leading game design colleges in India.

Coming to the point, to help you out, this blog will talk about the best game design course and the key principles of game arts that every designer should know.


  • What is game art design?
  • What are the key aspects of game arts design?
  • Best Game Arts Design Course – Bachelor’s degree in Game Art and Design
  • Conclusion
  • FAQs

What is game art design?

The skill of using animation and motion graphics to bring your ideas to life through games is known as game design. 

It is the process of developing the storyline, guidelines, gameplay, and general framework of a game, be it a board game, card game, video game, or any other kind of interactive entertainment. 

It’s an interdisciplinary field including components of psychology, programming, art, and storytelling, among other things. 

The art of game design can be mastered by  taking up best game design course in India at top colleges.

Now, let us get to know the key principles behind game art design that every designer should know.

What are the key aspects of game arts design?

Engagement and upgrade are the main factors that push up any game. Achieving these aspects require proper implementation of the key principles which are as follows:

Cohesive and Consistent Art Style:

The primary holding pillar that supports any game for its success is the art style.

The art style of any successful game should be cohesive and consistent, which means the game should have continuity in the art style which includes characters, environments, UI elements, animations, etc.

To improve player immersion and experience, adhere to a clear art direction so that all elements appear to belong in the same universe.

Colour Theory:

The obvious cues indicating the tone and atmosphere of the game are color. For instance, intense game conditions typically have darker colors like red, brown, etc., whereas subdued friendly game has softer colors like light pink, pastel green, etc.

In order to improve the atmosphere of the game and players, it is crucial to grasp color theory in game art design.

Distinct Character Design:

The second important part that players look for in any game is distinctive character design. 

Designinging distinctive characters with identifiable silhouettes even from distance is an essential principle for character design.

Attention Holding Environment Design:

Follow up factor to concentrate post the character design is the environment design.

Create environments that complement and improve the gameplay and narrative of the game. This covers the design, construction, and visual narrative components.

Create a certain ambiance and mood that accentuates the emotional tone of the game by utilizing texture, color, and lighting.


Another key component of game visual design that significantly affects the game’s mood setting is lighting. It can alter the time of day, draw attention to key locations, or heighten the drama.

The lighting in a game can either be dynamic and change on the fly or static and predetermined. 


Finally, the animation is the collective holder of all the above key principles together for the better outcome of the game design.

Make sure the animations have weight and momentum, and they should flow smoothly. Characters and objects feel more alive and responsive when they have good animations.

To improve narrative and player interaction, use animation to convey the personality and emotions of your characters.

With this, we have come to the end of the key principles that every game arts designer should know.

Now, do you want to learn these principles of game art design professionally?

If yes, then it is time to enroll in game art design course at the best game design colleges in India. So, here are the details.

Best Game Art Design Course – Bachelor’s degree in Game Art and Design:

Course Name Bachelor’s degree in game art and design
Course Description A bachelor’s degree in game art design is intended to give new students a comprehensive education in the field. This course covers all aspects of game design, from the foundations to becoming a professional ready for the industry.

Blended with theoretical and practical training sessions, this course educates, train and enhance the designing skills in the students.

Course Level Undergraduate level
Duration  4 years
Eligibility Criteria  The basic eligibility criteria to pursue Bachelor’s degree in Game Art & Design at leading design colleges in Delhi or elsewhere are as follows:

  • Candidates should have completed 10+2 or higher at any recognised educational institution.
Admission Procedure Admission to the bachelor’s degree in game art design course at top design colleges in Delhi NCR or others is generally provided by conducting a series of tests that includes a creative intelligence test, personal interview, and portfolio evaluation to assess the performance of the candidate for providing admission to the course.
Average Course Fee INR 1 LPA to INR 2.5 LPA
Career Options
  • Game Designer
  • Game Audio Engineer
  • Game Programmer
  • Game Artist
  • Game Animator
  • Game Tester
  • Game System Designer
  • Game Director
Average Salary Scale INR 3.5 LPA to INR 7 LPA


As a game designer it is very essential to learn and train yourself in all the key principle of game art design and the best way to do it is to take up professional game art design course at the leading game design colleges in India

So, find the right college and get the right game art design education for a better career in the gaming industry.


  1. What are the key principles of game art design?
  • Art style
  • Colour theory
  • Character design
  • Environment design
  • Lighting
  • Animation

2. What should a game designer know?

To produce unique game designs, a game designer needs to be knowledgeable about aspects like color theory, texturing, lighting, animation, etc.

3. What are the five basic principles of game design a game designer should follows?

  • Concentrate on developing cohesive and consistent art style.
  • Play other games and understand the nuances of it.
  • Create easy to learn game, yet tough to master types.
  • Include rewards and bonuses simultaneously with increasing difficulty.
  • Ensure lighting and animation on point.

4. What are the 4C’s of game design?

  • Components
  • Characteristics
  • Challenges
  • Characters